Beyonce is following suit with other celebrities and has come out with a new fragrance, HEAT. It's a modern fragrance, with floral, fruity, woody notes, and features rare, sensual flowers and is feminine and irresistible.
Beyoncé will be kicking off the launch of her fragrance with two special events in NYC:
- February 2nd: New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal (Illumination from 6:00PM until Midnight).
- February 3rd: Beyoncé will make a personal appearance at Macy’s Herald Square. The first customers to purchase the exclusive Beyoncé Heat 3-piece fragrance set will have the opportunity to meet and pose for a special picture with the multi-talented global icon!