![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisioRy6l8-dlX6QR-nqcvh3N2_JZBQhKQufUJApGkitYzrtqhv1NLLEJMlzP1p7UmP__wRhxp2BYCtPu774mukad6Eiqr6-F1Tr9N_SfUkj1mxKnk9o4nI4lM9JvJkETVscyYmi-lWHA/s400/Pure+Color+Lip+Gloss_Model+Shot_ExpiresJan2011.jpg)
Estée Lauder is launching NEW Pure Color Gloss - A collection of 34 seductive shades in 3 brilliant finishes and a custom collection by world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux. The collection features the new exclusive True Vision Technology, which wraps pigments in a crystal-like coating to provide intense, brilliant color and shine to lips.
The NEW Pure Color Gloss collection will be available at all Estée Lauder counters nationwide and www.esteelauder.com beginning mid-June 2010. ![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc5NjSAQcRBfWY-VCOiJaEBWmXTSISI8uHC2dico2tPFGrpYeusfy3ONJMFkCzChtYHvDiX28ciMMdf7i1a7m1cri9W14TX2CypFEvvleOcq4YSvDtWgo36ulKBfg5x8nItZ3myv11pQ/s400/Pure+Color+Lip+Gloss_Product+Shot2_North+America_ExpMay2012.jpg)
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