Lipgloss Break: ny fashion
Showing posts with label ny fashion. Show all posts
Showing posts with label ny fashion. Show all posts

SXE Fitness debuts The Sammi Sweetheart Collection


If you’ve ever watched an episode of MTV’s Jersey Shore, you’ll know who Sammi ‘Sweetheart’ Giancola is. She’s the sweet one of the bunch, and the girlfriend to Ronnie (my 2nd favorite gorilla juice head!). I was intrigued when I found out that Sammi was teaming up with SXE Fitness to create a line of fitness wear, and that intrigue turned to excitement when I got an invite to attend the debut of the line during New York Fashion Week!

I know that Sammi played soccer in college so it didn't surprise me that she went the fitness line route. The line she designed is sporty, chic and very girly. The line includes all the gym bag necessities, including sports bras, jackets, pants, capris and tops. I liked the different cuts and styles of the sports bras, she had a ton of variation. The pants had pops of colors on the pockets that were super cute. I also have my eye on a camo print jacket. 

The line is engineered with Supplex technology to help you feel dry, make you look slimmer and hide flaws. The line also contains SXE's special Booty-Lift technology in the pants for added support. It also doesn't wrinkle or shrink. 
One can tell from her onscreen time on the Jersey Shore that Sammi always like to look good, even at the gym. She was motivated by one simple question when creating this line: "Why not feel good and look good while working out?" Her goal: "design a fitness-wear line that spoke to how women want to feel when working out: stylish, sexy, comfortable and confident." I'm guilty of putting on lipgloss at the gym, so I can relate! Sammi finished her show by walking the runway herself. Nice work Sammi! 
Sammi & Ronnie from The Jersey Shore cast
Photos from Krupp NYC