To help launch the new DVF fragrance, women wearing the classic wrap handed out DIANE scented ribbons in SoHo, Union Square, Times Square and the Meatpacking District. Then, the Wrap Rally participants converged on the flagship Bloomingdale’s location just prior to the event and created a wrap flash mob, which generated excitement about the momentous occasion. As they chanted, “DVF! DVF! Be the woman you want to be!” DVF herself joined in and everyone went wild.DIANE is now available at Bloomingdales. I haven't tried it out yet...anyone get a sniff yet?
