Lipgloss Break: Lilly Pulitzer for Target

Lilly Pulitzer for Target

I had no idea Lilly Pulitzer at Target was going to be as big as it was.  Don't get me wrong, I was excited, but I was also excited for Phillip Lim, Prabal Gurung & Jason Wu partnerships, and when I went shopping in store the morning of their launches, I didn't almost get trampled....Yes, this happened this morning.

I got to Target around 7:55am for the 8am opening and was probably 50th in line. I thought, no biggie, everyone is excited, and we're going to nicely walk in when the doors open and all have fun shopping together....not! Ladies ahead of me were doing calf stretches before the doors opened in preparation, the mother and daughter ahead of me were scheming their game plan of no cart and dividing and conquering. It was so intense! 

Target put out the collection throughout the store, in the corresponding category sections. So 'home goods' in the seasonal area, accessories with the other bags and scarves, etc. It basically created a scavenger hunt for everyone. 

Ladies running, grabbing 5 pieces of clothing at a time, carts being shoved out of the way, women yelling at their kids to grab as much as they can...it was chaos. But I'm not going to lie, it was still kind of fun :)

At one point I saw a panicked mother yell 'where's my daughter?' It was just too much. What a great way to start my Sunday! 

My Lilly Pulitzer Target haul included a Nosey Posey shirt, scarf, 3 Essie nail polishes, a makeup bag, bobby pins and a beach blanket. All in all, worth the quick visit to Target this AM. For any future exciting launches, I'll be sure to grab a coffee and get to the store a little earlier :)