Lipgloss Break: Aqua di Gio UNICEF Project

Aqua di Gio UNICEF Project

As a leader in the fragrance industry, Giorgio Armani’s Acqua di Giò pour Homme is proud to announce its role as a National Supporter in the 2010 UNICEF TAP Project in an effort to raise awareness around the world to improve access to safe water and sanitation facilities in schools and communities. Nearly 900 million people worldwide lack access to safe drinking water and specifically 4,100 children die daily due to lack of clean water.

During the month of March – with a focus on World Water Week (March 21st – March 27th) - Acqua di Giò pour Homme will support the cause by donating $1 to the UNICEF TAP Project with each purchase of the Acqua di Giò pour Homme fragrance sold in the US during the month! In addition, customers who visit a Giorgio Armani fragrance counter in March will receive a reusable Acqua di Giò pour Homme bpa-free water bottle as a token of appreciation.

The brand will be kicking-off the initiative online with the launch of the Acqua di Giò Facebook page (wwww.facebook.com/AcquadiGio). For each person who signs up as a friend of the page during the month of March, Acqua di Giò pour Homme will donate $1 up to $50,000!